Why Apple, and not Microsoft for Nintendo

Following my last post here. One comment I received moved me to post this response:


I think Microsoft will attempt the purchase…. not Apple. It will be a very smart move for chairman Bill and Co. they will take the market lead in the video games market (especially in Japan) and crush Sony in the process….. just imagine Mario, Link and the Masterchief getting drunk together….

Least we forget that microsoft have invested too much money into the xbox. Also buying Nintendo would be too expensive for them (not that the don’t have the cash), because the two companies have different agenda’s, (no synergy). Nintendo makes games and have voiced that all along while Microsoft is a software company that was forced into console gaming due to market conditions, (basicallybrb,cramps
Microsoft would defend anything they think is a threat to their business). I believe Microsofts long term aim is to use Xbox Live like an itunes platform, basically hitting Apple where they defend.

Apple like Microsoft make computers but differ since: one – they don’t have a gaming unit yet! Two – have not been forced by the market to make games yet, this is why even apple have not really bothered pitching their products to gamers like Microsoft have. Three – Apple have been able to carve out the Music business for themselves and can use this to leverage their other non ipod products. This is really the way business might be done in the future.

On buying Nintendo, my belief is Nintendo’s products look like Apple’s, their ideology match Apple’s. Apple needs to be able to defend Microsoft on the gaming front. because XBOX live is a threat to there itunes service.

1 thought on “Why Apple, and not Microsoft for Nintendo

  1. Aeridore

    I tend to disagree with some of your assertions. Yes, Microsoft probably won’t buy Nintendo for the reasons you list. But, I don’t think Apple will either. For one they don’t have that kind of capital. Secondly, Apple has never expressed interest in entering the console gaming market.

    As for Nintendo making the Wii and DS Lite to look like Apple hardware, it’s more or less a copy of style; people like the “iPod Look”.

    Another point of disagreement is that Microsoft was never forced into the console market. They saw it as a cash cow and another area to conquer. They only set up there in-house publishing division because it would be stupid not to (again more $$$ for MS).

    And Xbox Live is nothing like iTunes and poses absolutely no threat to Apple. iTunes is a music/movie service with the express purpose of providing consumers with media to put on their iPods. Xbox Live is a gaming network set up for online gaming and for the download of content such as game updates, game demos, and trailers. The two are mutually exclusive entities.

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